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Monday, June 26
Wait, how do I use it, again?

Has anyone seen these commercials for "Head On"? They are so bizarre, it's hard to know what it's for. I mean, how do I know if I need it? Marketing genious.

8:22 AM | Comments (28) |


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It's for forehead hemmoroids. May cause headaches, blackouts, stumbling, urinary tract infections and hyperactivity while driving.

The commercial is supposed to give you a headache, too.

hahaha - it looks like a SNL skit.

WTF? After you try it - you'll let me know if I need it...right??

Maybe it's wrinkle cream. Or zit cream. Or maybe it's like Aspercream and it actually contains nothing but you should buy it because it makes you think it's doing something.

I'm quite certain that if we weren't all such a bunch of old farts we'd understand. I guess we've reached the stage in life where we have to ask our children to explain things to us. Pretty soon, they'll be writing blogs about taking care of US.

Posted by: paul | June 26, 2006 9:31 AM

That whole Head On commercial ... to use your own phrase .... wtf?!?!? It's just bizarre but goes to show you obscure, weird marketing tactics work... it's got us talking about it.

Posted by: workingmommy | June 26, 2006 9:32 AM

You'd actually have to look at the box to know what it does. The "idea" being of course that you remember the name when you happen to browsing for a headache remedy.

Since it is not an FDA approved product they can not actually make the claim that it cures what they "suggest" that it does. If they actually said in the commercials that it is for Migraines then they would actually have to prove the product works.

Thank God I don't watch much TV. . . except for Thomas the Tank Engine . . . over and over and over. . .

Aaaaahhhhh. I hate seeing that commercial because it gets stuck in my head. Just seeing the title starts it... which I guess was their idea.

Head On. Apply Directly to the Forehead!

That commercial is really loud, frightening and nonsensical. Yet, here we are with it stuck in our brains and puzzling over its marketing charms. Genius.

GAH!!! They say "Head On, apply directly to the forehead" THREE FUCKING TIMES IN A FUCKING ROW!

Did i mention GAH!

WTF is it? Benzocaine? Lidocaine?

Where's my freakin tylenol? I need it after that freakin commercial.

That commercial makes me want to smack the announcer upside their head, the way I see it they must be stuck, like a CD skipping!

YOu know, this commercial came on here last night and I thought what in the WORLD??? Glad to know it wasn't just me?

I don't know why, but I do know where. The commercial itself gives you a headache so I assume it is self-perpetuating. As you said. Marketing genius.

Haven't seen the commercial up here in Canada. Glad you supplied the link so I would know what you're talking about.

Product looks a little suspect to me - like Chapstick for your forehead. Do Americans tend to have a problem with chapped foreheads ? ;-)

Wow! That is genius! We live in Germany on a US Army installation and are forced to watch Armed Forces TV, instead of commercial's we watch PSA's all day. I have become addicted to YouTube!

Oh, my forhead is so chapped! hahaha
Library mama, you funny!

Call me gullible, stupid, or just plain desperate - yeah, that's the word - desperate. After reading your post on this product, I actually went to the drug store yesterday afternoon and purchased two tubes. Both my daughters called me yesterday morning to say they were home from work with migraines - yes, okay, they are adults, have their own homes and families, but they still call their mama when they don't feel well - say whatever you want, they'll always be my babies! And I was plagued with migraines in my younger days and I know that you're willing to try anything to get rid of the pain and nauseau that goes along with true migraines. Now, back to the subject...I took each of them a tube of this product and they say it helped. Don't ask me how - maybe it's psychological - if so, who cares as long as it lessens the pain. Didn't completely make the pain go away, I'll admit, but it did seem to help some. I'm just saying it's worth a try - it's not something you ingest so there's really no danger of drug overdoes. The only thing could be that some people might have an allergic reaction, I guess. I'm just saying - it's worth a try, so don't knock it unless you've tried it.

Posted by: Nana | June 27, 2006 8:15 AM

I read this post yesterday and felt lost because I hadn't seen the commercial.....then today it happened "Head on, Head on, Head on"----ahhhhh make it stop!!

Hmmm. It could be for anything. I don't buy the migraines. I think it's birth control in a stick. Who would want you after seeing you do that to your head?

Posted by: ieatcrayonz | June 28, 2006 9:57 AM

I think that commercial gives me whatever it's supposed to cure...part of subliminal advertising? I thought my cable was having glitches the first couple of times it came on. I hope the Head On people die fiery deaths.

This is THE most irritating commercial I have ever heard. It WILL have the opposite effect from what they want!

DO NOT BUY THEIR CRAP. DO NOT BUY THEIR CRAP. DO NOT BUY THEIR CRAP.

There, now take that you piece of crap, you piece of crap, you piece of crap.

fcc (address is for harvesters) info man
fccinfo@fcc.gov

*LOL* @ fccinfoman That's funny! I'm reading these comments to my family and we're all laughing. Between this commerical and the one for Ditech, we cannot stand watching CNN for more than an hour.

Let Headon know how offensive they are. send your email to : info@headon.com

Posted by: George Black | July 2, 2006 1:34 PM

I keep hearing this commercial on the weather channel. It so aggravated me that I typed in the words of the commercial to find thwe company and tell them I would never buy it because of that aggravating commercial. And this blog came up..Glad I a not alone.Yep, catchy ad...Aggravates the crap out of me. Hey!! North Korea just launched a missle...maybe at the Head On Just Apply to The Forehead Factory ;-)

Posted by: john | July 4, 2006 3:46 PM

I have a DVR. It can rewind/fast-forward/slow/pause live TV. My DVR is a Scientific Atlanta Explorer 8300. It gets Digital Cable. Its digital cable is supplied by iO (Interactive Optimum), a service of Cablevision's Optimum Fiberoptic data network. That fiberoptic network streams data from WCBS-TV in New York City, and to my TV. WCBS has cameras in its studio, capturing the essence of "Doctor" Phil. It also has microphones. My TV has a shadow mask, exposing phosphor dots from a Cathode Ray Tube, from a tuner, from the DVR, from a TV cable, from a Fiberoptic-Cable Termination System, a device that turns Fiberoptic data into a TV channel, from the Head-end transmitter, from a direct signal from WCBS-TV, from the control room. My TV also has speakers on it, playing sound from the TV station, using the same hierarchy as the TV signal. When the transmission from the cameras end, the control room promptly switches the signal to a commercial advertisement, kept on a hard disk.On that disk is a file, 2006-05-16-headon-8.mpeg. When the pseudorandom advertiser loads this file, its video/audio data is uploaded to the transmitter, to the Optimum head-end, to the Termination system, to the DVR, to the TV, to the tuner. It gets split off into analog A/V data, split off again to the CRT and speakers. An array of 640x480 pixels exploits a visual illusion that makes us humans think we are seeing a solid images, when really, we see red, green, and blue making up to 16 million colors on 307,200 dots, blinking 60 times every second (50 in europe). On these dots, with that visual trickery, we see a lady applying some sort of ointment to her head, and the words "HEADON", an arrow pointing to the product, the words "Apply directly to forehead", all on a green, blue or red background. An unseen announcer repeats during this chunk of time, through the speakers aforementioned, "HeadOn. Apply directly to the forehead! HeadOn. Apply directly to the forehead! HeadOn. Apply directly to the forehead! HeadOn. Apply directly to the forehead! HeadOn. Apply directly to the forehead! HeadOn. Apply directly to the forehead! HeadOn. Apply directly to the forehead! HeadOn. Apply directly to the forehead! HeadOn. Apply directly to the forehead! HeadOn. Apply directly to the forehead! HeadOn. Apply directly to the forehead! HeadOn. Apply directly to the forehead! HeadOn. Apply directly to the forehead! HeadOn. Apply directly to the forehead! HeadOn. Apply directly to the forehead!". FIFTEEN FORKING TIMES!!! But, I noticed something. I stopped the video with my DVR. I went and played it frame-by-frame. Every sixty frames of every second. I noticed, between every repetition, the words "Buy me now. You have a terrible headache." appeared below "Apply ... Forehead". I then recorded the audio and reversed it. Quote. "Head for a store, buy me, youhaveaheadache. No duh." I thought those Lymon ads were creepy, look at this! I will post this everywhere the HeadOn ad is!

Posted by: Tyler | July 5, 2006 12:55 PM

Head On is manufactured by Miralus. Their toll free number is 866-647-2587. Call their marketing department to complain.

Head On. It's a stupid commercial.
Head On. It's a stupid commercial.
Head On. It's a stupid commercial.

Posted by: Rondo | July 6, 2006 12:20 PM

What do they call those type of commercials like Head-On that repeat a phrase over and over again? Subliminal advertising?? I forgot.

Posted by: Link | July 22, 2006 6:47 PM