OMG, my grandmother was the worst about that. My mom and dad used to go grocery shopping for her, and she's write down things on her list like '8.5 oz. Red Baron pizza in red box'.

I am loyal to certain brands but that's because most of the foods I eat are organic or natural. I've learned through trial and error which are the nasty ones and which actually taste good.

Hey - Different strokes for different folks! I am brand loyal to many things but if there is a good sale (like $1 Healthy Choice frozen dinners - really happened at my Kroger!) then I will try something new. Sometimes a GREAT sale is just too hard to pass up! And about old stuff - when my favorite uncle passed away many years ago and his home was being cleaned out, they found a box in a cabinet in his living room with tons of prescription bottles with a few pills in each. There were even bottles with my aunt's name on them and she had died many years before him. I think people who lived through the depression put value on everything and never wasted anything.

You are the sort of person who keeps marketeers and ad agency people awake at night.

Brand loyalty was a given for our parents' generation, but the Internet has devastated brand loyalty because people have gotten accustomed to buying based on lowest price, not psychographic mumbo-jumbo.

Laundry soap and kitchen cleaner are the only two things I have "brand loyalty" for. The rest is all about the sales and the coupons ;)

I'm with you on everything but the peanut butter. I don't care what the brand is, but it's got to be chunky. If not, I'll add some peanuts to it on the sandwich. I guess that's weird.

I don't buy Ivory liquid dish detergent either now that I think of it. It gives me an instant headache behind my right eye. I think it's eucalyptus, cause I'm allergic to that stuff.

I'm brand loyal on a handful of items like ketchup (catsup, whatever). Heinz only. Most items though, I go by what is on sale or if I have a coupon.

How do you live without pomegranate dishwashing liquid?

I love store brands, but there are a few things that inspire brand loyalty in me. For instance, Q-Tips. Must buy name brand. We ran out and I bought the Wal-Mart "equate" generic cotton swabs, and I could not believe how skimpy they were on the cotton! I bought the value pack of Q-Tips at Costco the next time I went, and delegated the rest of the "equate" swabs to craft-project status.
Also, everyone KNOWS that band-aids with cartoon characters on them heal boo-boos much faster than plain ones. :)
Other than those couple of things, I'm pretty cheap - er, flexible. Target-brand baby detergent (compare to Dreft!). Store-brand soups (compare to Campbell's!). Generic birth control pills (costs less, same drug formula, no pregnancy!). What can I say? I'm easy to please.

The reason u will eat any brand, any flavor, and the reason u don't notice what color etc etc is because u have 3 kids and a husband and a life,,,it's a good thing. Mom's/wives have to be flexible or things just wouldn't work out

Just the fact that a price was stamped on the box tells you the product is old.

I'm brand loyal on some things, and not on others. I think I got that from my mom (since she was the one who did all the shopping pretty much). Things like Ketchup, q-tips, and furniture polish are all brand name. I also buy brand name when it comes to soda - I can't drink store stuff. Oh, and when I was still married, I used only brand name diapers on my stepson. I made the mistake once of trying a knock-off brand there, and not only did they not fit him right, he could have been wearing a paper bag they leaked so much.

As a single person I can afford to be brand loyal and am, but I imagine if I had a family to take care of then I would probably shop around for the best price regardless of brand.

I used to be brand loyal. Now it's sale all the way. Or whatever CR says is good. Which I guess is the same thing...

I am the same way about shopping. If it fills the need, on sale, etc. that is what I buy at that time. While helping my parents pack up for a move two years ago I found many items that were obviously purchased before I was born or shortly after. Medicines such as bromo for 5 cents and the orange flavored St. Johns baby asprins with a price of 75 cents. As I went to throw these and other such items away my mother stopped me. She was saving them for prosperity ha, ha, ha. Actually for a shadow box in the new guest room bath.

Okay, so I was fine until the peanut butter part.

If you like to eat badly prepared PB, well, that's your heathen issue.

so very wrong.

Creamy or crunchy? I am in state of shock. I'm a Skippy Superchunk girl myself.

Cleaning products, on the other hand, I can be flexible with. Of course, mine get used so seldom that they hang around for years and are usually discontinued by the time I need to replace them.

I'm an all-natural, crunchy peanut butter boy here. Smuckers or Trader Joes's for me. Other than that, I dont really care about brands. Palmolive vs Dove (you're soaking in it!) or Era vs Dynamo? Give me the cheapest one.

Unless there's a special on toilet paper. If it's not double ply, I won't buy.

We tend to be hit and miss with brand loyalty. Diet Coke (for her), is an absolute must... Pepsi is apparently simply no good.

We are not "brand" specific with cleaning products but have now started sticking with only biodegradable, earth friendly products, so that limits our choices, but from there it is about the price.

One of the big differences... particularly with products like detergent, is that years ago, the wild claims about how "new" and "improved" and "different" products where inspired loyalty. Until somebody finally looked at the label and realized that the products were damn near identical (at least the "active ingredient" parts were). So now we are a bit wiser to that game.

On the "old stuff", as I was going through my father's old stuff, I found several boxes of ornaments, that were never opened. Boxes of 12 ornaments... 79 cents.

My mom was VERY brand loyal. I, however, am not. I don't think it's laziness as much as it is being cheap!

No, it's not laziness, it's just that you have other, more important items on your brain. Brand loyality just isn't important enough, even for me.

The 2004 Cone Report is very interesting, in that it says that 86% of people will switch a brand, if the other brand is associated with a cause.