Triple Play, sponsored by The Coca-Cola Company and Kraft Foods Inc., is a dynamic wellness program currently being offered in Boys & Girls Clubs of America that demonstrates how eating right, keeping fit and forming positive relationships add up to a healthy lifestyle.

The goal of the Triple Play program is to improve Club members’ knowledge of healthy habits; increase the number of hours per day they participate in physical activities; and strengthen their ability to interact positively with others and engage in positive relationships.

It is the largest wellness endeavor ever undertaken by BGCA and the first youth-focused program of its kind developed in collaboration with the U.S. Department of Health & Human Services. The program’s curriculum was developed by an advisory council formed by BGCA and included experts from diverse fields such as nutrition, physical fitness and medicine.

It also emphasizes the role of parents (parents guide in .pdf format) in making sure kids learn about healthy lifestyles.

The "triple play" in the name, refers to the fact that a healthy lifestyle involves mind, body and soul.

While it is sponsored by Kraft and Coca-Cola, it's not stuffed full of advertising, and, I think it's good that these sponsors have stepped up and helped provide information like this for children and their families, especially for those families who might not have had the opportunity to get quality information like this elsewhere.