Kenmore - Style and Innovation
It's well documented that we are serial appliance abusers around here.
OK, so we don't hurt them on purpose, we're just REALLY hard on things.
Therefore, when we buy something, it tends to be from a standby, quality name like Kenmore. In fact, our washer and dryer (such as they are, they tend to be on life-support since they've been around a LONG time, and are used multiple times a day) and refrigerator are from Kenmore
Now, I know what you're thinking, especially in light of the recent proliferation of appliances from fancy makers, Kenmore is...is...your mother's brand.
(No, I don't actually know your mother, much less what appliances she likes, just work with me here, mmmkay? Also, if you type "appliance" enough, it starts to look really, really funny.)
You know: white, reliable, functional (whispers: *boring*).
The Kenmore name has been around since 1928. It has a rich heritage, and the name has become synonymous with quality and dependability, but not so much style.
Things have changed.
Go on, go look at the Kenmore website.
Not what you expected, huh?
They like to think of it as KenMORE!
I know a little about this, because I attended the Kenmore Style Blogger Summit event at Sears Headquarters in Chicago last month with 19 other bloggers where we met with designers and brand managers to find out what's going on at Kenmore.
In 2008, Kenmore undertook a complete redesign of their appliance line. They sought inspiration from modern, popular electronics, even going to CES for ideas.
Since Kenmore thinks of themselves as the “brand of the people” they are committed to high end design at affordable prices. Even though their new appliances are all fancy, the prices are still comparable.
We got to see all of the redesigns up close, and I don't say this lightly, I'm very impressed with what they've done (photos shamelessly yoinked from Short Pump Preppy as my kids downloaded mine from my camera into computer folders unknown right now):
From the refrigerator with a capacity 465 cans of Coke ("soda" or "pop" to you Yankees) to better understand how big is it, to the dryer with 5 different motions, depending on the fabric, and washers with the ability to handle a king-sized comforter, it's clear that Kenmore has spent time talking to consumers, finding out what they need and want, and putting into practice.
One innovative feature with their washers and dryers is Kenmore Connect.
If something goes wrong, you can send real-time diagnostic information to a repair technician over the phone using Kenmore Connect,
You can get your questions answered, and maybe even save a service call. Seriously, you just hold your phone up to the appliance and magic happens.
If a service call is necessary, the service person will arrive with the correct parts, so there's no more "come back later" to get it working again.
(What? Correct parts for the washer or dryer. What did you think I meant?)
Did you know that Kenmore also has a line of small appliances and a line of cookware? I wasn't really aware of how much stuff they had, and these rank right up there with the popular fancy brands.
We capped off the day at the Kenmore Live Studio where they host weekly live events featuring their products for the Mommy Bloggers v. Food Bloggers Throwdown (includes recipes), where we had a fun evening cheering for our favorite bloggers, and sampling the great food.
If you're in the market for appliances, do check out what's new at Kenmore for style and innovation at a great price.
Disclosure: Many thanks as I was invited by Mom Impact and Kenmore to participate in this event. Food, lodging and transportation were paid for by Kenmore, I was also paid to participate in a focus group, and will receive a couple of small appliances.
However, I am free to write what I want, and I can tell you I'm truly impressed with what they've done, and you really oughta go look at them.